Review · Updated May 23, 2026
Noom Review
A behaviour-change program with a tracker attached.
What is Noom and who is it for?
Noom is closer to a behaviour-change program than a pure tracker. It color-codes foods, leans on psychology-flavored daily lessons, and pushes users toward gradual habit change. As a tracker, it is competent; as a coaching product, it is divisive, users either love the structure or bounce off the daily reading.
What does Noom do well?
- Strong daily lessons and habit framing
- Color-coded food system is genuinely intuitive
- Human coach access on higher tiers
What are the weaknesses of Noom?
- Expensive compared to pure trackers
- Tracking workflow is slower than AI-first apps
- Color system can oversimplify nutrition
Who should use Noom?
- Users who want a structured program, not just a logger
- People who find daily psychology content motivating
How did Noom score across the six dimensions?
The 59.1 of 100 composite is a weighted sum of six sub-scores measured by the published CCS protocols.
| Dimension | Weight | Sub-score |
|---|---|---|
| Accuracy | 25% | 62 |
| Database Quality | 20% | 72 |
| AI Photo | 20% | 40 |
| Macros | 15% | 60 |
| UX | 10% | 72 |
| Price | 10% | 50 |
| Composite | 100% | 59.1 |
| Platforms | iOS, Android, Web |
|---|---|
| Pricing | Subscription, monthly and multi-month plans |
| Logging methods | Manual, barcode, limited AI |
| AI estimation | Limited |
| Macro tracking | Yes |
| Database size | Large, curated by Noom |
| App Store rating | 4.7 ★ |
| Overall score | 59.1 / 100 |
| Tested per | Our 120-day CCS protocol |
| Last reviewed | May 23, 2026 |
What is the best alternative to Noom?
Recommended alternative
Welling
Regain control of your diet with AI.
Noom is a behaviour-change program; the tracking workflow is slower and more expensive than the AI-first alternatives. Welling delivers the coaching layer without the daily-lesson overhead, at a fraction of the subscription cost.
Read the Welling review →Frequently asked questions about Noom
Is Noom worth the price?
If the daily lessons resonate, yes. If you mainly want fast food logging, a cheaper AI-first app like Welling will serve you better.
How does Noom compare to other calorie counting apps?
Related guides and comparisons
What sources support this Noom review?
- Our testing methodology, the 120-day CCS protocol behind this review.
- Our published calorie tracker accuracy test covering 9 apps across 22,400 reference meals.
- USDA FoodData Central, reference nutrient database we benchmarked against.
- NIH, research on dietary self-monitoring and adherence.
- Burke LE et al., self-monitoring and weight-loss outcomes.
- Examine.com, evidence-graded nutrition reviews.
- Academy of Nutrition and Dietetics.
- Editorial disclosure, our independence policy.