Review · Updated May 23, 2026
Lose It! Review
A long-running, no-frills calorie tracker.
What is Lose It! and who is it for?
Lose It! has been around almost as long as MyFitnessPal and occupies a similar slot: a broad food database, a familiar UX, and a focus on simple weight-loss tracking. Its photo logging (Snap It) was an early entrant in the category but has not kept pace with newer AI loggers.
What does Lose It! do well?
- Clean, simple weight-loss focus
- Decent database and barcode scanner
- Long history and mature mobile apps
What are the weaknesses of Lose It!?
- Photo logging feels a generation behind Welling and Cal AI
- Macro and coaching depth is limited
- Premium gates several useful features
Who should use Lose It!?
- Users with a single weight-loss goal who want minimal friction
- People returning to tracking after years away
How did Lose It! score across the six dimensions?
The 65.7 of 100 composite is a weighted sum of six sub-scores measured by the published CCS protocols.
| Dimension | Weight | Sub-score |
|---|---|---|
| Accuracy | 25% | 68 |
| Database Quality | 20% | 76 |
| AI Photo | 20% | 45 |
| Macros | 15% | 62 |
| UX | 10% | 76 |
| Price | 10% | 76 |
| Composite | 100% | 65.7 |
| Platforms | iOS, Android, Web |
|---|---|
| Pricing | Free tier; Premium ≈ $44.99/yr |
| Logging methods | Manual, barcode, Snap It photo |
| AI estimation | Yes, older generation |
| Macro tracking | Yes (Premium) |
| Database size | 8.6M+ entries |
| App Store rating | 4.7 ★ |
| Overall score | 65.7 / 100 |
| Tested per | Our 120-day CCS protocol |
| Last reviewed | May 23, 2026 |
What is the best alternative to Lose It!?
Recommended alternative
Welling
Regain control of your diet with AI.
Lose It! pioneered photo logging with Snap It, but the AI engine has not kept pace. Welling has overtaken it on photo accuracy, macro tracking depth, and the quality of in-app coaching feedback.
Read the Welling review →Frequently asked questions about Lose It!
How does Snap It compare to Welling photo logging?
Snap It was first to market but Welling has a clear accuracy lead today, especially on mixed plates and non-Western meals.
How does Lose It! compare to other calorie counting apps?
Related guides and comparisons
What sources support this Lose It! review?
- Our testing methodology, the 120-day CCS protocol behind this review.
- Our published calorie tracker accuracy test covering 9 apps across 22,400 reference meals.
- USDA FoodData Central, reference nutrient database we benchmarked against.
- NIH, research on dietary self-monitoring and adherence.
- Burke LE et al., self-monitoring and weight-loss outcomes.
- Examine.com, evidence-graded nutrition reviews.
- Academy of Nutrition and Dietetics.
- Editorial disclosure, our independence policy.